Why East Africa?
East Africa offers some of the world’s most iconic landscapes and wildlife. You'll find all of the Big 5 here, and the Serengeti-Mara ecosystem is the theatre for the Great Migration - the greatest wildlife show on earth.
The vast plains of the Serengeti National Park and the Masai Mara are world famous for the sheer volume and variety of wildlife found here.
Neighbouring Uganda and Rwanda are famous for their primates and home to 50% of the world's Mountain Gorilla population. Trek into the lush forests and see them for yourself.
Whether you're ticking off a bucket list trip and on safari for the first time, or a returning visitor looking for deeper exploration, East Africa will surprise, delight, and inspire everyone who visits.

Danielle & Joseph spotting a lion in the Serengeti
Top 5 reasons to visit East Africa
- Witness the Great Wildebeest Migration
- Encounter all of the Big Five and much more
- Trek gorillas in the rainforests of Uganda or Rwanda
- Combine world-class safari with world-class beaches
- Stay in stunning luxury camps and lodges
Photos from our customers
Luxury Safaris
Discover East Africa at its most extraordinary. Our luxury safaris in Tanzania, Kenya, and Uganda combine world-class guiding, handpicked lodges, and effortless travel logistics to deliver experiences that are as seamless as they are unforgettable.
Whether you're tracking lions on the Serengeti plains, flying over the Great Rift Valley, or sipping sundowners overlooking the Mara, every detail is tailored to you. This is safari done differently — immersive, intimate, and crafted with care.

Honeymoons
East Africa is ideal for honeymooners looking for something special. Start your journey with a private safari — just the two of you, incredible wildlife, and stunning landscapes. Then slow things down on the white-sand beaches of Zanzibar or the beautiful Kenyan coast.
The region combines adventure and relaxation in a way few places can. East Africa has no shortage of romantic luxury lodges that will keep you more than comfortable as you enjoy the endless vistas.

Danielle & Joseph honeymooning in beautiful Zanzibar
Multi-gen Trips
East Africa is the perfect destination for a multi-gen trip of a lifetime.
Kenya, Tanzania, Uganda and Rwanda are well set up for these kinds of trips. You can mix high-energy days with downtime, and even finish on the pristine beaches of Zanzibar for some relaxation. We handle the routing, pace, and lodge selection so that everyone — from age 7 to 70 — gets the trip they want.

Ella with her family on safari in Tanzania
Safari & Beach
East Africa is one of the few places where you can combine world-class safari with white-sand beaches in a single trip.
Start with game drives in the Serengeti or Maasai Mara, then fly straight to the coast — whether it’s Zanzibar, Lamu, or the Kenyan mainland. In Tanzania, a well-run domestic flight network means you can fly directly from the airstrips of the Serengeti into Zanzibar. Kenya has many safari & beach options depending on your interests.
This combination works brilliantly for honeymooners, families, and first-time travellers who want to combine the best of East Africa into a single itinerary.

Bucket List Trips
East Africa is what most people picture when they think of a “bucket list safari”. East Africa is the safari of your imagination.
For many, a trip to this region is a bucket-list experience that they may only do once. The sheer scale and variety here is hard to match and you could visit every year and never see the same thing twice.
For some, it’s about seeing the Great Migration in full flow. For others, it’s the chance to come face-to-face with a mountain gorilla, or to photograph big cats on the open plains. Some dream of sleeping under canvas in the Serengeti; others want to relax by the pool in a luxury lodge overlooking the savannah.
Views from the hot air balloon, Serengeti National Park
Popular Trips to Tanzania
The tours below showcase just some of what is possible. Use these itineraries as starting points, or to draw inspiration. Then get in touch, and let our expert team help craft the perfect itinerary for you.
Popular Trips to Kenya
The tours below showcase just some of what is possible. Use these itineraries as starting points, or to draw inspiration. Then get in touch, and let our expert team help craft the perfect itinerary for you.
3 reasons to book with Brilliant
1. Highest-rated safari company on Trustpilot
So you can book with confidence knowing you're in safe hands.
2. A fully bespoke service and expert impartial advice
Planning a trip to East Africa is complicated. Brilliant makes it easy. Our team have spent decades in the region so we can help you find the right trip - and we don't charge a fee.
3. Exclusive access at the best rates
We have exclusive access to the best value-for-money camps and lodges at rates you won't get anywhere else.
Melissa and team ready for safari
Travel with Brilliant Africa
Every year, we help hundreds of travellers explore East Africa.
Our team can help you find the trip to match your dreams, budget, and appetite for adventure.
Ready to plan your African adventure?
Listen
We'll spend some time listening to your aspirations, then discuss the kind of experience that might suit you.
Match
Next we'll discuss the options, shortlist the best trips for you and present you our impartial recommendations.
Reserve
We'll place a 24 hour hold on your preferred option - without obligation - whilst we talk through the details.
Whatever your budget, group size, length of stay, preferred activity or appetite for adventure, we can help.